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Place Advantage

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RDC Blog

July 2008

Loud music affects the amount of beer that is consumed in a bar. In the reported study, when sound levels were high (88 dB in this study) more alcohol was drunk, within a shorter period of time, than when music (Top 40 songs) was played at lower volumes (72 dB). Previous research had shown that fast music increases drinking speed and that people stay longer in bars with music as opposed to bars without play music.

“Loud Music Can Make You Drink More, In Less Time, In a Bar.” 2008. Press Release, Universite de Bretagne-Sud, http://www.univ-ubs.fr

July 2008

The population is getting heavier. Recent research indicates that a third of US hospital patients weigh more than 350 pounds and that 65% of the US population is overweight or obese. Designers of public spaces, such as healthcare facilities, must insure that the appropriate sorts of seating, with comfortable seat widths and back pitches, are provided for all space users. They must also make sure that features of the space design, such as doorway widths, are easy for larger individuals to use.

http://www.healthcaredesignmagazine.com/BariatricFurniture

July 2008

Designers often ask people to make choices between various options. Mogilner and her colleagues have found that if the items from which people are to choose are classified into categories (even if those categories are meaningless) those making selections are happier with the option they have selected. The more familiar that people are with the items they are selecting among, the lower the impact of dividing options into categories on happiness.

Cassie Mogilner, Tamar Rudnick, and Sheena Iyendar. 2008. “The Mere Categorization Effect: How the Presence of Categories Increases Choosers’ Perceptions of Assortment Variety and Outcome Satisfaction. Journal of Consumer Research, vol. 35.

July 2008

Vacant lots can benefit the humans living around them, according to a recent report by the Commission for Architecture and the Built Environment (CABE). CABE recommends “low-key” programs for vacant lots that “reduce negative and anti-social land uses.” Potential interventions include providing public access to these spaces (while minimizing vehicular access), planting easy to grow native plants in the spaces, and sponsoring temporary artworks in vacant lots. These vacant spaces can also be used for commercial purposes: “There is a long tradition of beekeepers producing some of their best honey from the flowers on the vacant urban land.”

Commission for Architecture and the Built Environment. 2008. “Public Space Lessons: Lands in Limbo: Making the Best Use of Vacant Urban Spaces.” http://www.cabe.org.uk

July 2008

The sound of a television playing in the background influences how children play, even if the television is playing an adult program (such as Jeopardy!) that is of no interest to them. An experiment with 1, 2, and 3 year old children found that they played with age appropriate toys for shorter periods of time when a television was on nearby than when the television was off. It is possible that this change in play behavior may affect the development of children.

M. Schmidt, T. Pempek, H. Kirkorian, A. Lund, and D. Anderson. 2008. “The Effects of Background Television on the Toy Play Behavior of Very Young Children.” Child Development, vol. 79, no. 4, pp. 1137-1151.

July 2008

The UK’s Commission for Architecture and the Built Environment (CABE) has prepared an insightful report profiling ways that public spaces can be designed to accommodate global warming. As CABE states “Thoughtfully designed public spaces offer urban areas their best opportunities to adapt, offering water storage, cooling and carbon absorption.” Case studies from across the planet are used to illustrate the CABE’s point that “Spaces that are softer, greener, more organic and natural will store water and are critical to modifying urban temperatures. Green spaces with a generous planting of trees link to form a network offering cooler, cleaner air.”

Commission for Architecture and the Built Environment. 2008. “Public Space Lessons: Adapting Public Space to Climate Change.” http://www.cabe.org.uk

July 2008

Perceived danger reduces restorative effects. As Herzog and Rector state, “The presence of a serious and potentially uncontrollable source of danger can damage the perceived restorative potential of a setting.” Restoration in this context refers to reduction in mental stress or exhaustion. In the end, “People see little promise of restoration from a walk in the woods unless they feel safe.”

Thomas Herzog and Ashley Rector. 2008. “Perceived Danger and Judged Likelihood of Restoration.” Environment and Behavior, in press.

July 2008

Humans have a different emotional reaction to the same piece of music when it is played by a human being and when it is played by a computer. When music is played by a human being, our emotional response to it is stronger than when it is played by a computer, although the computer rendition does influence listeners psychologically.

Stefan Koelsch, Simone Kilches, Nikolaus Steinbeis, Stefanie Schelinski. 2008. “Effects of Unexpected Chords and of Performer’s Expression on Brain Responses and Electrodermal Activity.” PLoS ONE, vol. 3, no. 7, http://www.plosone.org.

July 2008

Adding leafy plants to junior high school classrooms is a good idea. Even when a small number (6) of plants are placed at the back of a conventional classroom (out of the usual field of view of the students), students have “Immediately and significantly stronger feelings of preference [for the design of the classroom space], comfort, and friendliness [toward other students].” Students in the rooms with the plants have “significantly fewer hours of sick leave and punishment records due to misbehavior” than the students in classrooms without plants.

Ke-Tsung Han. 2008. “Influence of Limitedly Visible Leafy Indoor Plants on the Psychology, Behavior, and Health of Students at a Junior High School in Taiwan.” Environment and Behavior, in press.

July 2008

Closed circuit surveillance cameras may make the areas filmed more pleasant places to be. Recent research has shown that when people are aware that they are being filmed, they are more likely to help other people who need assistance doing straightforward tasks, such as picking up dropped items. Helping behavior is most likely to occur when people think that camera feeds are being monitored.

Thomas van Rompay, Dorette Vonk, and Marieke Fransen. 2008. “The Eye of the Camera: Effects of Security Cameras on Prosocial Behavior.” Environment and Behavior, in press.

July 2008

Trash cans can be redesigned to reduce littering. Placing a 50 x 70 cm mirror on a stand just above a trash can significantly reduce nearby littering. Passersby can see themselves in a mirror of that size beginning when they are around 50 m from the can; it is this self-view that seems to reduce littering.

Yvonne de Kort, L. McCalley, and Cees Midden. 2008. “Persuasive Trash Cans: Activation of Littering Norms by Design." Environment and Behavior, in press.

July 2008

Perceptions of lighting quality in their open plan offices influence workers’ opinions about their work lives. Veitch and her colleagues determined that “Combined results from the two statistical approaches show that people who perceived their office lighting as being of higher quality rated the space as more attractive, reported more pleasant mood, and showed greater well-being at the end of the day.” Lighting quality is related to the amount of light that falls on relevant surfaces, the level of glare present, and the appearance of a space, in general.

J. Veitch, G. Newsham, P. Boyce, and C. Jones. 2008. “Lighting Appraisal, Well-Being and Performance in Open-Plan Offices: A Linked Mechanisms Approach.” Lighting Research and Technology, vol. 40, no. 2, pp. 133-151.

July 2008

Children have particular concerns about hospital spaces that are designed for their use. Working with children from 4 to 16, researchers have found pediatric spaces in hospitals are designed to appeal to infants. The authors indicate that one of the ways to show children that designers realize that they are not babies is to allow them to control the light and heat levels in their areas. In addition, researchers found that even older children found clown images used in décor “creepy.”

Jo Birch, Penny Curtis, and Allison James. 2007. “In Search of the Child-Friendly Hospital.” Built Environment, vol. 33, no. 4.

July 2008

Research recently completed in the United Kingdom shows that being "green" is becoming the social norm. Researchers at the UK’s Department for the Environment, Food, and Rural Affairs found that only 30% of those surveyed felt that “being green is an alternative lifestyle, it’s not for the majority.” Forty-four percent of those surveyed disagreed with the statement.

“Attitudes to the Environment.” 2008. The Psychologist, vol. 21, no. 1, p. 2, http://www.bps.org.uk.

June 2008

Watch cars with lots of bumper stickers carefully. Cars can be seen as personal territory, and Szlemko and his colleagues have determined that when cars have more territorial markers, such as bumper stickers or decals, they are more apt to be driven aggressively. As they describe, “Aggressive driving may occur when social norms for defending a primary territory (i.e., one’s automobile) become confused with less aggressive norms for defending a public territory (i.e., the road).”

William Szlemko, Jacob Benfield, Paul Bell, Jerry Deffenbacher, and Lucy Troup. 2008. “Territorial Markings as a Predictor of Driver Aggression and Road Rage.” Journal of Applied Social Psychology, vol. 38, no. 6, pp. 1664-1688.

June 2008

People from Eastern and Western cultures make different spatial judgments. Spatial judgments relate to line choices at supermarkets and selecting travel routes, for example. Research has determined that (as reported in an article related press release): “Independent thinkers [more probably from Western cultures] are more likely to misjudge distance when they need to take multiple features into account (like how winding a road is). Interdependent things [more probably from Eastern cultures] are less likely to make distance errors but more prone to other kinds of spatial errors (such as when intersecting lines on a map make one side of the line appear longer than the other). . . .Our data indicate that individuals with an independent (vs. interdependent self-construal are more likely to pay attention to only the focal aspects of stimuli and to ignore the context and background information in forming spatial judgments, resulting in biases. In contrast, interdependents are capable of going beyond the most salient dimension (e.g., direct distance) and incorporating other information (e.g., line configuration) in their judgments, leading to greater accuracy in these tasks.”

Aradhna Krishna, Rongrong Zhou, and Shi Zhang. 2008. “The Effect of Self-Construal on Spatial Judgments.” Journal of Consumer Research, in press.

June 2008

British researchers are attempting to develop new methods to encourage people to conserve water by shifting the focus of the conservation conversation. Prof. Elizabeth Shove, from the University of Lancaster states that “Demand for water should not be seen as the consumption of a uniform substance but as a consequence of the things that people do that require water, such as washing, laundry, growing vegetables or children’s parties . . . A sociological perspective tries to understand how routines like the daily shower, and frequent laundering have developed and why it has become normal to value ‘freshness,’ ‘fitness,’ and instant relaxation. We need this information to work out which practices associated with water will respond to metering and price signals.”

“Understanding the Desire for ‘Freshness’ – A First Step Towards Saving Water.” 2008. Press Release, Economic and Social Research Council, University College London, http://www.esrc.ac.uk

June 2008

Kuna and his fellow researchers have recently collected additional information indicating that when people are speaking different languages, they behave differently. They report that “Language can be a cue that activates different culture-specific frames [behaviors]. The researchers worked with a group of bicultural Hispanic women and found that ‘The women classified themselves as more assertive when they spoke Spanish than when they spoke English . . .in the Spanish-;language sessions, informants perceived females as more self-sufficient and extroverted.’” The fact that mental outlook can vary based on the language being spoken has implications for the design of places that will be used by individuals who will speak different languages at different times.

David Kuna, Torsten Ringberg, and Laura Peracchio. 2008. “One Individual, Two Identities: Frame-Switching Among Biculturals.” Journal of Consumer Research, in press.

June 2008

Marketing professionals are working to develop a culture which is consistent across multiple Asian countries. As Cayla and Eckhardt elaborate, “Cultural referents from cities of influence such as Tokyo, Shanghai, and Seoul are combined together to produce brand images that are clearly Asian, but not from a particular nation.” This has repercussions for place design, because effective places are consistent with the national culture of the country in which they are located.

Julien Cayla and Giana Eckhardt. 2008. “Asian Brands and the Shaping of a Transnational Imagined Community.” Journal of Consumer Research, in press.

June 2008

Scientists from the Wellcome Trust at University College London have determined that there is a center in the human brain that encourages people to be adventurous. As the related press release states, “The region, located in a primitive area of the brain, is activated when we choose unfamiliar options, suggesting an evolutionary advantage for sampling the unknown.”

“Neuroscientists Discover a Sense of Adventure.” 2008. Press Release, University College London, http://www.wellcome.ac.uk