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Place Advantage

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Aesthetics

The Power of Color

Cover Story Image

A number of recent studies address the psychological ramifications and power of color.  In general, color can add much to work and indoor spaces, as well as influence other perceptions.

Everything Adds Up

How can experiences be more intense?

Classic Article: Functions of Office Design

Offices are designed to increase well-being and productivity, communicate symbolically, and to express an aesthetic message.

Assessing Photographic Quality

What aspects of photographs affect people's judgments of image quality?

Communicating Via Exterior Design

Authority, professionalism and approachability can be conveyed by exterior design.

Lines and Curves

Principles of design are present even in logos.

Illusions Created by Dark Colors

Colors used on objects and surfaces can influence physical perceptions.

What Does Real Wood Look Like?

What affects people's estimations on the naturalness of wood?

Art, Psychology and Space Experience

How art is presented  has a great influence on our experience in a space.

Aesthetics in Action

A recent issue of the Journal of Consumer Psychology explores consumer response to aesthetics in a range of commercial settings.  The findings reported are relevant for the design of objects, as well as the design of spaces, commercial or otherwise.