Lighting

Schielke investigated whether it was possible to communicate brand messages through the lighting in retail outlets.  It will not surprise anyone who is a regular reader of this blog that the answer to this question is “yes.”  The Schielke article is interesting because it indicates that the ability of light to communicate nonverbally and influence mood is becoming more widely known.  The researcher concludes that utilization of consistent lighting concepts “reflects a brand identity.”  The study design eliminated the influence of specific luminaires on brand assessments:

Good mental health depends on soaking up a few rays – and not just outdoors.  Researchers have determined that our mental state is enhanced when we have access to daylight while indoors, and the Society for Light Treatment and Biological Rhythms (SLTBR) met recently to discuss within building exposure to daylight.  The architects, lighting engineers, and scientists who met at the SLTBR session drafted building design guidelines that include:  1) Views from windows should allow people inside a building to see out far enough to monitor the direction of sunlight and the height a