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Place Advantage

Visit Wiley.com to save 20% on Place Advantage by Sally Augustin, PhD, editor of Research Design Connections. Your discount will be applied automatically upon checkout. If you do you not see the discount being applied, please enter code aff20 in the Promotion Code field and click the Apply Discount button.

Blinded by Surprise (03-18-10)

We are temporarily blinded by surprise, and a research team based at Vanderbilt University has recently investigated this phenomena.  This blindness has implications for the design of spaces in which people are likely to be startled, such as near fire stations or entertainment venues where images flash on screens.  In these spaces, it is important that temporary blindness not result in injury.

 

“Why Surprises Temporarily Blind Us.”  2010.  Press release, Vanderbilt University, http://sitemazon.vanderbilt.edu.

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