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Kohn and Smith have added to the standing body of research findings indicating that classic brainstorming may not be the best way to gain new insights. They have found that when a group brainstorms, it can fixate on one idea, and that fixation can prevent other ideas from being considered or suggested. The brainstorming group becomes less creative because people present ideas that are similar to those that have already been stated.
Nicholas Kohn and Steven Smith. “Collaborative Fixation: Effects of Others’ Ideas on Brainstorming.” Applied Cognitive Psychology, in press.
