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Place Advantage

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Consulting

The design of the spaces that we’re in and the objects that surround us matter a lot. They profoundly influence our lives. Colors, shapes, textures, scents, sounds, ceiling heights, and other features of our world have powerful psychological effects on us as human beings.

Research Design Connections can show you how to use what scientists have learned about the psychology behind our reactions to design to create places in which people flourish and objects humans cherish.

Research Design Connections applies environmental psychology.  Environmental psychologists focus on people’s existence in the physical world and use rigorous scientific methods to study how features of objects and settings help determine whether we thrive or atrophy.

Environmental psychologists answer questions such as:

  • What are the emotional effects of surface colors? Colors of light?     How does where we grew up influence these responses?
  • How do shapes (seen or felt) mold our experiences?
  • How are personality and preferred design styles really related?
  • How do we use our environments and possessions to communicate nonverbally?  Why does that matter?
  • How do sounds affect our mental state?  What sorts of noises delight us?  Frustrate us?  Help us concentrate?
  • How do room dimensions influence us psychologically?
  • Why does smell matter? How can scents be used to help us learn (and remember) technical material? Exercise more vigorously and consistently?  Avoid claustrophobia? Be creative?  Feel healthier?
  • How do textures influence us emotionally? Is it important whether we see them or feel them?

You can use environmental psychology to design places and objects that you will use and value or professionally to create objects and spaces that will enhance other people’s lives.

Professionals from Research Design Connections can help you apply research from rigorously derived scientific studies to your specific design project or conduct targeted field studies (e.g., using observation, interview, survey, and group discussion techniques).

Please call and find out how we can add value to your current project. We would enjoy hearing from you. For additional information e-mail sallyaugustin@placecoach.com or call 323-244-9850.