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Loud Music and Drinking (7-21-08)

Loud music affects the amount of beer that is consumed in a bar. In the reported study, when sound levels were high (88 dB in this study) more alcohol was drunk, within a shorter period of time, than when music (Top 40 songs) was played at lower volumes (72 dB). Previous research had shown that fast music increases drinking speed and that people stay longer in bars with music as opposed to bars without play music.

“Loud Music Can Make You Drink More, In Less Time, In a Bar.” 2008. Press Release, Universite de Bretagne-Sud, http://www.univ-ubs.fr

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