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Aesthetic assessments can literally determine life and death when forest management decisions are being made. Maloof had people rate the perceived beauty of mature forests while in them, and similarly, young forests when in those spaces: “Mature forests [were rated] as more beautiful than the young forests.” The young forests were actually rated as unattractive, while the mature forests were judged to be attractive.
Joan Maloof. 2010. “Measuring the Beauty of Forests.” International Journal of Environmental Studies, vol. 67, no. 3, pp. 431-437.

