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Trash cans can be redesigned to reduce littering. Placing a 50 x 70 cm mirror on a stand just above a trash can significantly reduce nearby littering. Passersby can see themselves in a mirror of that size beginning when they are around 50 m from the can; it is this self-view that seems to reduce littering.
Yvonne de Kort, L. McCalley, and Cees Midden. 2008. “Persuasive Trash Cans: Activation of Littering Norms by Design." Environment and Behavior, in press.
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