Nature Scenes in Green Advertisements (03-23-10)

Advertising researchers have recently tested human responses to nature images.  Their results “confirm the leading opinion on generalized more positive behavioral effects toward visual stimuli representing nature scenes with biospheric contents as opposed to pictures of urban environments or desert settings.”  The images that were received most positively were lush, green, familiar scenes with water elements.

Patrick Hartmann and Vanessa Apaolaza-Ibanez.  2010.  “Beyond Savanna:  An Evolutionary and Environmental Psychology Approach to Behavioral Effects of Nature Scenery in Green Advertising.”  Journal of Environmental Psychology, vol. 30, pp. 119-128.