| Blog |
| Home |
| Login |
| Subscribe / Renew |
| Search the Archives |
| RSS |
| Free Issue |
Whether shoppers are experts in a product category or novices influences the best form for a shop. More knowledgeable shoppers prefer that those products with which they are familiar be displayed in more novel and exotic ways than shoppers without much product related expertise. Poynor and Wood conclude, “This research shows that the route to creating the most satisfied and well-informed consumer can only be determined by considering consumer familiarity with product categories and their expectations about the retail environment.”
Cait Poynor and Stacy Wood. “Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction.” Journal of Consumer Research, in press.
- Retail Store
- Design Preferences
- Enhance Place Experience
- Enhance Satisfaction/Quality of Life
- Retail Environments
- architecture psychology
- design psychology
- design research
- design science
- environment behavior
- environmental psychology
- interior design psychology
- place advantage
- place science
- sensory science