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Place Advantage

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RDC Blog

July 2010

Virtual environments have become extremely realistic, which has its pluses and minuses.  Experimenters have fundamentally recreated Milgram’s famous obedience experiments in a virtual environment.  Unfortunately, their findings replicated those of the original studies.  On the positive note, these results support the use of virtual environments to gauge response to real and hypothetical environments.

 

Michael Dambru and Elise Vatine.  2010.  “Reopening the Study of Extreme Social Behaviors:  Obedience to Authority Within an Immersive Video Environment.”  European Journal of Social Psychology, vol. 40, no. 5, pp. 760-773.

July 2010

A recent series of experiments in mice indicates that the calming environments created for cancer patients may need some livening up.  Researchers at The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute found that “Living in an environment rich with physical, mental, and social stimulation – a setting that causes mild stress – might by itself curb cancer growth.” Dr. Matthew J. During, professor of neuroscience; neurological surgery; and molecular virology, immunology and medical genetics stated "The anti-cancer effect we observed in this study was not due simply to increased activity by the animals, but rather it was induced by social and physical challenges that are associated with the release of stress hormones from the adrenal gland.”

 

“Stress of an Enriched Environment Might Curb Cancer Growth.” 2010.  Press release, The Ohio State University, http://www.osu.edu

July 2010

Lenzholzer and van der Wulp investigated the ways that perceived temperature can be influenced in urban squares through spatial forms and materials.  They determined that “Dutch people experience thermal discomfort [feel too cold] when spaces are “too wide,” “too open” [spatial openness], and consist of “cold” materials” [appearance of materials].  This research indicates the importance of recognizing cultural associations to design. 

 

Sanda Lenzholzer and Nickie van der Wulp.  2010.  “Thermal Experience and Perception of the Built Environment in Dutch Urban Squares.” Journal of Urban Design, vol. 15, no. 3, pp. 375-401.

July 2010

The design of physical environments can reinforce or help change opinions about the organizations that control particular places.   Research by Aaker and her colleagues has shown that nonprofit organizations are perceived by the general population as warmer than for-profits while for-profits are seen as more competent than non-profits.  Organizations creating offices and other public spaces with which they will be associated may choose to reinforce or attempt to change these stereotypes with design elements.

 

Jennifer Aaker, Kathleen Vohs, and Cassie Mogilner.  “Nonprofits Are Seen as Warm and For-Profits as Competent:  Firm Stereotypes Matter.”  Journal of Consumer Research, in press.

July 2010

We now have a better idea why people purchase so many jasmine plants each year and wear so many jasmine-based perfumes.  Researchers have determined that the smell of jasmine has the same effect on humans as prescription medications that reduce anxiety.  Landscape architects creating calming gardens and people scent-scaping indoor environments can use jasmine in their practices to soothe people who will be in the spaces they are developing.

 

Olga Sergeeva, Olaf Kletke, Andrea Kragler, Anja Poppek, Wiebke Fleischer, Stephen Schubring, Boris Goerg, Helmut Haas, Xin-Ran Zhu, Hermann Luebbert, Guenter Gisselmann, and Hans Hatt.  “Fragrant Dioxane Derivatives Identify B1 Subunit-Containing GABAA Receptors.”  The Journal of Biological Chemistry, in press.

July 2010

The emotions generated by the physical contexts in which faces are first assessed determine how those faces are evaluated.  Previous studies have shown that objects judged in the context of positive or negative stimuli take on the value of those items; this study is unique in its use of faces and the fact that first impressions are considered.  Place design has a significant influence on emotional experience and “Humans may be biased to see a person more positively or negatively depending on the scene in which the person is first encountered, suggesting for example, if one was to met an individual for the first time in a positive context such as Disney World, evaluation of the individual would be positively biased relative to an initial encounter with that person in a grocery store (neutral context) or at the scene of an accident (negative context).” 

 

Shahnaz Koji and Myra Fernandez.  2010.  “Does it Matter Where We Meet?  The Role of Emotional Context in Evaluative First Impressions.”  Canadian Journal of Experimental Psychology, vol. 64, no. 2, pp. 107-116.

July 2010

Knight and Haslam corroborated the findings of environmental psychologists, who have established the importance of workers’ control over their physical office environments.  The Knight/Haslam experiments compared various psychological factors in offices that were  “lean” (without plants or art), decorated by the experimenter with plants and art, by their users with plants and art, or by the users with plants and art and then redecorated by the experimenter:  “We examined the impact of these conditions on organizational identification, well-being, and various forms of productivity (attention to detail, information processing, information management, and organizational citizenship). . .  superior outcomes are observed when offices are decorated rather than lean. However, further improvements in well-being and productivity are observed when workers have input into office decoration. Moreover, these effects are attenuated if this input is overridden.”  The findings reported here indicate that organizations should provide space users with control over their workspaces: “employees . . . should be empowered to design their own workspace rather than having predetermined space configurations thrust on them.”

 

Craig Knight and Alexander Haslam.  2010.  “The Relative Merits of Lean, Enriched, and Empowered Offices:  An Experimental Examination of the Impact of Workspace Management Strategies on Well-Being and Productivity.”  Journal of Experimental Psychology:  Applied, vol. 16, no. 2, pp. 158-172.

June 2010

Light-rail systems ease traffic congestion and reduce belt sizes.  People who ride the rails weigh less and are in better health than otherwise similar people who do not use light-rail systems. The risk of eventually becoming obese decreases 81% for light-rail users, apparently because the light-rail system encourages people riding it to walk more.  Building light-rail systems improves the health of people for whom stations are convenient as well as the environment.

John MacDonald, Robert Stokes, Deborah Cohen, Aaron Kofner, and Greg Ridgeway.  “The Effect of Light-Rail Transit on Body Mass Index and Physical Activity.”  American Journal f Preventive Medicine, in press.

June 2010

School cafeteria design is receiving increased research attention as the youth obesity epidemic broadens.  Researchers from Cornell have found, not surprisingly, that when fresh vegetables and salad items are more readily accessible to students moving through a cafeteria line, more are consumed.  Sales of certain salad bar items increased up to 300% when the salad bar was moved to a more prominent location in a New York state middle school.  These effects were measured over a one year period.  The salad bar was relocated 4 feet from a position against a wall to one near the cash registers.  This research was done by the Smarter Lunchroom Initiative at Cornell, which focuses on lunchroom design that encourages children to eat more nutritious food.

 

Laura Smith, Brian Wansing, and David Just. 2010.  “Convenience Drives Choice in School Lunchrooms.”  Experimental Biology Conference; Anaheim, CA.

June 2010

Aesthetic assessments can literally determine life and death when forest management decisions are being made.  Maloof had people rate the perceived beauty of mature forests while in them, and similarly, young forests when in those spaces: “Mature forests [were rated] as more beautiful than the young forests.”  The young forests were actually rated as unattractive, while the mature forests were judged to be attractive.

Joan Maloof.  2010.  “Measuring the Beauty of Forests.”  International Journal of Environmental Studies, vol. 67, no. 3, pp. 431-437.

June 2010

Ackerman and his colleagues have completed an interesting series of experiments linking tactile experiences and social judgments/behaviors.  Their results show how significantly our sense of touch influences our worldview.  Study participants who reviewed resumes when they were attached to heavy clipboards were more likely to evaluate the experience described on those resumes as substantive than people who read the same resume when it was attached to a lighter weight clipboard.  The study finding that will have the most significant influence on place design is that negotiators sitting in soft chairs did not drive as hard a bargain as ones sitting on harder chairs without cushions.  The researchers conclude, “First impressions are liable to be influenced by the tactile environment, and control over this environment may be especially important for negotiators, pollsters, job seekers, and others interested in interpersonal communication.”

 

Joshua Ackerman, Christopher Nocera, and John Bargh.  2010.  “Incidental Haptic Sensations Influence Social Judgments and Decisions.”  Science, vol. 328, 5986, pp. 1712-1715.

 

 

June 2010

New research indicates that possessing certain branded objects directly influences our perceptions of ourselves.  It complements earlier studies indicating that people share their self-concepts with themselves and others through the objects with which they surround themselves.  The researchers found that “using brands with appealing personalities can rub off on the way consumers see themselves even if the brand is use for only a short time.”  This determination has implications for the use of known and branded furnishings in both public and private spaces.

 

Jil Park and Deborah John  “Got to Get You Into My Life:  Do Brand Personalities Rub Off On Consumers?  Journal of Consumer Research, in press.

June 2010

Cognitive performance, and particularly memory, is improved when people are walking, and more specifically, when they are walking at their own pace.  These recent findings support the development of walking tracks or paths (both indoor and outdoor) at workplaces, schools, and healthcare facilities.  Circulation systems, in general, should encourage walking, to enhance building users’ mental and physical health and performance. 

 

Sabine Schaeffer, Martin Lovden, Birgit Wieckhorst, and Ulman Lindenberger. 2010. “Cognitive Performance is Improved While Walking: Differences in Cognitive-Sensorimotor Couplings Between Children and Young Adults.”   European Journal of Developmental Psychology, vol. 7, no. 3, pp. 371-389.

June 2010

Ford and his colleagues build on earlier research detailing how emotional state helps determine how people view their environment, literally.  This body of knowledge, other components of which have been reported in earlier blog posts, indicates how important it is for designers to respond to space users’ predominant mental state.  In some situations user emotional state can reliably be predicted (e.g., people leaving traffic court).  This particular research reveals that anger increases attention to rewarding but not to threatening information.  Threatening information includes situations to be avoided while rewarding material is inherently satisfying.

 

Brett Ford, Maya Tamir, Tad Bruye, William Shirer, Caroline Mahoney, and Holly Taylor. “Keeping Your Eyes on the Prize:  Anger and Visual Attention to Threats and Rewards.”  Psychological Science, in press.

June 2010

Susan Rodiek and her colleagues have developed an extraordinarily valuable tool for people creating outdoor spaces for the elderly.  Research has shown there are significant benefits for seniors when they spend time outdoors (mood, sleep patterns, health), and this video series provides the information/guidelines needed to create spaces that the elderly will use.  Rodiek interviewed 1,600 people in 68 randomly selected assisted-facilities scattered across the United States to learn more about how the physical design of healthcare settings encourages or discourages the elderly from using outdoor spaces.  “The Value of Nature for Older Adults” also incorporates insights gleaned from recent research in psychology, gerontology, and design. Material is provided on 3 DVD’s.  The first “shows how access to nature and the outdoors affects quality of life for older adults, with information on research, health benefits, and interviews with leading experts,” the second “uses photos, sketches, and 3D models to show how building layout can impact outdoor use, and provides cost-effective solutions for improving outdoor access,” and the third “describes the main outdoor features that are reported by residents to impact their outdoor usage, and how these can be improved – such as seating, shade, and walkways.”  A full review of this material will be published in an upcoming issue of Research Design Connections.

 

Susan Rodiek.  2009.  “The Value of Nature for Older Adults:  People, Policies, and Places.”  Center for Health Systems & Design, Texas A&M, College Station, Texas.

June 2010

Slepian and his colleagues have identified another way in which signals from the physical environment influence human behavior.  The image of a classic incandescent light bulb is linked to innovation in Western culture, and these researchers have determined that people exposed to illuminated versions of just such bulbs are more creative.  This effect was not seen when participants sat under bare florescent bulbs that were lit or shaded lit incandescent bulbs.  The researchers conclude that “These findings add to the growing body of research showing that perceptions of objects in our environment can subtly influence our behavior.”  This blog has referenced many similar examples of environmental signals.

 

Michael Slepian, Max Welsbuch, Abraham Rutchick, Leonard Newman, and Nalini Ambady.  2010.  “Shedding Light on Insight: Priming Bright Ideas.”  Journal of Experimental Social Psychology, vol. 46, pp. 696-700.

 

 

June 2010

Researchers have known for some time that familiar objects and places are generally preferred to unfamiliar ones, possibly because they indicate safety.  De Vries and her colleagues have investigated how this fondness is affected by mood.  They determined, not surprisingly, that people are more adventurous, and have less preference for the familiar, when they are in a positive mood than when their mood is negative.  This has implications for the design of places where people can be more expected to be in a negative mood (a chemotherapy center) than a positive one (a restaurant). 

 

Marieke de Vries, Rob Holland, Troy Chenier, Mark Starr, and Piotr Winkelman.  2010. “Happiness Cools the Warm Glow of Familiarity:  Psychophysiological Evidence that Mood Modulates the Familiarity-Affect Link.”  Psychological Science, vol. 21, no. 3, pp. 321-328.

June 2010

Human beings mimic each others’ behaviors – many comedy skits owe their success to this fact.  Now researchers at the University of Alberta have found that when people are completing relatively routinized tasks, they will match the speed of a new worker that they can see who works faster than they originally did.  This is an argument for the use of cubicle or open working spaces – spaces in which workers can see each other - when workers are doing routinized work. 

 

“Faster Employees May Indirectly Motivate Colleagues to Increase Production.”  2010.  Press release, University of Alberta, http://www.ualberta.ca

June 2010

Manning and his colleagues investigated “design features that satisfy or dissatisfy worshippers who attend Mass at a traditionally designed Catholic church and a modern Catholic church design.”  The modern church studied is laid out in a fan shape to increase interaction among members of the religious community, while the traditional church is laid out in a fan shape, so that worshippers had some view of each other.  The modern church also has a relatively large area where congregants can gather out of the weather, which the traditional church does not.  The sense of community was equivalent among parishioners at both the traditional and modern church:  “This was unanticipated as it should follow that with parish 2’s [modern church] explicit attention to community in its design intent, there would have been a higher connection between parish members.  For instance, the church is more available to the disabled and elderly, has larger interior gathering spaces, and has a fan-shaped arrangement of pews and visual focus on the alter consistent with ‘communal’ design.”  This study indicates the power of nonverbal communication by design elements and the importance of prior place experience.   The researchers conclude that “This study seems to indicate that traditional churches designed to house God may well foster communion with God and, in turn, other congregants.”

 

Kevin Manning, Nicholas Watkins, and Kathryn Anthony.  2009.  “The People or the Steeple?  An Examination of Sacramental Architecture Among Parishioners.”   Sacred Architecture, vol. 16, pp. 17-19.

June 2010

Members of Generation Y are widely assumed to be better at multi-tasking than people who are older than they are. Proponents of very open office environments use this supposedly greater ability to do several cognitive tasks both well and simultaneously to support the evolution of more and more open workplaces. Work by Carrier and his colleagues indicates that they should rethink their position on younger multi-taskers.

 

In a study investigating “Whether changes in the technological/social environment in the United States over time have resulted in concomitant changes in the multitasking skills of younger generations,” this team of California based researchers found that although members of Generation Y multitasked more than members of Generation X or Baby Boomers, across all three generations there were “similar mental limitations in the types of tasks that can be multitasked.”

 

These researchers defined Baby Boomers as those born between 1946 and 1964, Generation Xers as born between 1965 and 1979 and members of the Net Generation (or Generation Y) as born after 1980. 

 

These findings supplement those of Ophir and his colleagues.  They determined that people who do more multi-tasking are not better at transitioning form one task to another than people who multi-task less often, probably because they are more easily distracted:   “heavy media multitaskers performed worse on a test of task-switching ability, likely due to reduced ability to filter out interference.” Media whose use was assessed could take one of 12 different forms “print media, television, computer-based video (such as YouTube or online television episodes), music, nonmusic audio, video or computer games, telephone and mobile phone voice calls, instant messaging, SMS (text messaging), email, web surfing, and other computer-based applications (such as word processing).”

 

Designing for multi-tasking is clearly designing for trouble.

 

L. Mark Carrier, Nancy Cheever, Larry Rosen, Sandra Benitez, and Jennifer Chang.  2009.  “Multitasking Across Generations:  Multitasking Choices and Difficulty Ratings in Three Generations of Americans.”  Computers in Human Behavior, vol. 25, pp. 483-489.

 

Eyal Ophir, Clifford Nass, and Anthony Wagner. 2009.  “Cognitive Control in Media Multitaskers.”  Proceedings of the National Academy of the Sciences, vol. 106, pp. 15583-15587.